06.02.2025 10:35
MicroStrategy is rebranding itself as 'Strategy' with a focus on Bitcoin. The company, which is the largest institutional holder of Bitcoin with 471,107 BTC, is also guiding other firms.
The business intelligence giant MicroStrategy is rebranding itself as 'Strategy' with a Bitcoin-focused brand renewal. The company solidifies its leadership in the industry with a Bitcoin reserve of $45.6 billion, inspiring other firms to follow similar paths. The renewed brand symbolizes the company's commitment to its current business objectives and Bitcoin strategy.
MicroStrategy's Bitcoin Move: New Name, New Strategy
The business intelligence giant MicroStrategy has undergone a corporate identity change, renaming itself "Strategy" and placing the Bitcoin logo at the center of its corporate identity. This change, announced to the public recently, will not lead to any changes in the company's core business lines.
In the announcement, it was emphasized that while Strategy continues its activities in the field of business intelligence software, it will keep using Bitcoin as a core component of corporate treasury management. This approach, led by the company's Bitcoin advocate co-founder Michael Saylor, continues to attract new participants from the technology sector.
According to SaylorTracker data, Strategy is the world's largest corporate Bitcoin investor with a holding of 471,107 Bitcoins. The total value of the Bitcoins held by the company amounts to $45.6 billion.
Among the companies adopting this strategy are Japanese investment firm Metaplanet and Semler Scientific. Metaplanet announced in April 2024 that it has adopted a Bitcoin reserve strategy, with CEO Simon Gerovich stating that they aim to increase their Bitcoin assets to 10,000 BTC by the end of 2025. Following a similar move in May 2024, Semler Scientific's stock value rose by 30% after this decision.
Speaking at the Bitcoin 2024 conference held in Nashville in recent months, executives from Semler Scientific and Metaplanet stated that their companies were "zombie companies" before adopting Bitcoin. Saylor defined the concept of a zombie company as businesses that lack sufficient capital to sustain operations, despite being able to continue functioning, noting that many companies listed in the S&P 500 are in this situation.
The video streaming platform Rumble announced that it will make a $20 million Bitcoin investment as part of its inflation-fighting strategy. The company made its first Bitcoin purchase in January 2025, just before the inauguration ceremony of U.S. President Donald Trump.