13.11.2026 13:20
Seven specially produced apples of the "Nanamitsuki" brand, grown in Japan's Hokkaido Prefecture, were sold for 100,000 yen (approximately 31,500 lira) at the first auction of the year held at the market in Hakodate city. The sale repeated last year's price record. The representative of the wholesaler company that owns the apples said, "These apples taste like honey."
At an auction held in Japan’s Hokkaido prefecture, 7 apples found buyers for approximately 31,500 Turkish lira. The specially grown apples sold at the same level as last year’s record price.
7 APPLES SOLD FOR 100 THOUSAND YEN
The specially produced apples grown in the town of Nanae and sold under the “Nanamitsuki” brand were put up for sale at the first auction of the year held at a wholesale market in Hakodate. The 7 apples that received the highest bid were sold for 100 thousand yen (approximately 31,500 Turkish lira). Thus, last year’s price record was repeated once again.
“THESE APPLES TASTE LIKE HONEY”
Yuji Sotozaki, representative of the wholesaler company that owns the apples, said, “These apples taste like honey and they are really very beautiful. If you come across them on sale, be sure to taste them.”
In a statement from the Shinhakodate Agricultural Cooperative, it was stated that this year’s apples are larger and in good condition compared to last year, when most of the fruit was damaged by typhoons.
BUYERS USE THE PRICES IN ADVERTISING
In Japan, specially grown high-quality fruits are put up for sale at auctions held at different times of the year. Buyers use their high price bids in advertising and promotional activities.