A social media influencer swept away by floodwaters has lost their life.

A heartbreaking incident occurred in Uberlândia, Brazil. 28-year-old social media influencer Jeniffer Soares Martins lost her life after being swept away by floodwaters. Rescue teams attempted to reach her at the last moment but were unsuccessful.

In the heart-wrenching footage, a local resident is seen extending a ladder in an attempt to rescue Jeniffer, but the young woman is swept away by the raging waters. Around 1:00 AM on Sunday, after half an hour of heavy rain, Jeniffer and her husband Wallison Lima were trapped outside their car.

In water that rose to waist height, the couple was unable to reach the ladder due to the fear of being swept away and left the car. A woman from the surroundings can be heard shouting, "It's dangerous, go back to the car!" Jeniffer was found approximately 300 meters downstream at 1:25 AM. She died from drowning and multiple trauma.

Her husband Wallison was also caught in the flood but managed to survive. Wallison, who found Jeniffer unconscious, tried to rescue his wife with the firefighters. In an emotional post on Instagram, Wallison said, "Thank you for your messages. I can't respond to all of them. We are going through a very difficult time. I just want her to come back!"

Jeniffer's family, who had more than 50,000 followers, stated, "The void you left will be immeasurable. We will feel the joy and love you spread everywhere you went forever." A relative expressed their sorrow by saying, "She was not just an influencer; she was a ray of light."

The couple, who had been together for 14 years and married for 8 years, shared their travels and experiences on social media.