15.11.2026 15:01
Mention this 30-year issue in the spot.
Speaking about the crisis in the TV series industry caused by the decline in advertising revenues, Emin Günenç stated that such a situation has been encountered for the first time in the last 30 years and called on actors to make sacrifices. Also expressing support for Kerem Bürsin, Günenç said, "Actors should do what is necessary; the technical crew should not be touched."
Emin Günenç, who plays the character Ender in the TV series Haysiyet broadcast on Kanal D, spoke about the crisis in the TV series industry due to the decline in advertising revenues. Günenç said everyone must make sacrifices to overcome the crisis.
“EVERYONE NEEDS TO DO THEIR PART”
At an event he attended, when asked his opinion about producers asking actors for pay cuts, the actor said in his assessment to Hürriyet: “I think the first wave will be overcome like this. Everyone needs to do their part. But I have no idea how this crisis will be overcome at its root, because something like this has probably happened for the first time in 30 years. I hope it will be resolved very quickly.”
“ACTORS SHOULD DO WHAT IS NECESSARY, THE TECHNICAL CREW SHOULD NOT BE TOUCHED”
Günenç also supported Kerem Bürsin, who advocates for the rights of set workers and calls on actors to make sacrifices. The actor, who said they ran into Bürsin the day before during a morning walk in Bebek and talked about these issues, said: “I also think actors should do their best. The technical crew is already working under very difficult conditions. They are the unseen heroes of this work. Therefore, actors should do what is necessary, and the technical crew should not be touched.”
GÖKHAN ALKAN ALSO DREW ATTENTION TO THE CRISIS IN THE INDUSTRY
Actor Gökhan Alkan, who was at the same event, also stated that it must be accepted that the crisis is real and used the expression “There is a crisis not only in our industry but everywhere.” Alkan said he reads the scripts that come to him and will return to the screen with a project he feels good about.
THE DECLINE IN ADVERTISING REVENUES IS PUTTING PRESSURE ON PRODUCERS
The decline in television channels’ advertising revenues has led production companies to reduce costs. It is reported that some producers are requesting pay cuts from actors, and shortening episode lengths is also being discussed.