Lionel Messi has become the new face of Ziraat Bank.

Ziraat Bankası has chosen the world-famous Argentine footballer Messi as the new face of Bankart in collaboration with the technology giant Mastercard.

Thanks to this strategic partnership, Messi will promote the advantages offered by Ziraat Bankası's Bankkart and Bankkart Mobile products.

In a statement regarding Ziraat Bankası's advertisement film, it was stated, "We thank Mastercard for the Bankkart campaign with Lionel Messi. Due to the global sponsorship agreements with Lionel Messi, Mastercard has made the rights they hold available for the use of Bankkart in Turkey, free of charge. We believe that the Bankkart Lionel Messi communication, made possible with Mastercard's valuable support, will greatly contribute to increasing awareness of all the advantages our brand offers."