02.11.2026 14:10
Live broadcasts on TikTok carried out to gain views and virtual gifts are sparking debate. While the behavior exhibited in a broadcast involving three people in a living room draws attention, the frequency of encountering such content on the platform brings criticism. At the center of the reactions are calls for these broadcasts to be regulated.
In footage from a live broadcast on TikTok, a woman and two men were seen appearing in front of the camera in a home setting.
The footage captured moments in which the woman was sitting in front of the camera, one of the men occasionally came over to her and made various gestures, while the other participated in the broadcast standing.
Throughout the broadcast, viewer comments, virtual gifts, and various interaction indicators appeared on screen.
SUCH BROADCASTS ARE FREQUENTLY ENCOUNTERED
Live broadcasts in a similar format on TikTok are among the platform's controversial content.
In such broadcasts, carried out to attract viewers' attention, gain more interaction, and collect virtual gifts, attention-grabbing behavior is sometimes displayed.
In particular, broadcasts in which family members also take part raise the question of what can be done for the sake of views and earning gifts.
"SOMEONE SHOULD PUT A STOP TO THIS" REACTION
In criticism of such live broadcasts, the nature of the content and the platform's monitoring mechanisms come to the fore.
It is debated whether the system, through which viewers can support broadcasters with virtual gifts, encourages unusual behavior to attract more attention.
In particular, the fact that these broadcasts can be watched by users of all ages is increasing calls for the content to be monitored.
The reaction "Someone should put a stop to this" stands out as a call that summarizes the discomfort with such broadcasts on TikTok.