25.05.2026 08:40
Germany's long-established textile brand Eterna, founded in 1863, has decided to completely cease operations due to the economic crisis. The company's production facilities and 34 stores will close at the end of June, and all products have been put on sale at half price. During the liquidation process, 400 employees have been laid off, with rising costs and declining sales cited as driving the brand into bankruptcy. A wave of bankruptcies is reportedly growing in the European textile sector.
Eterna, one of Germany's long-standing textile manufacturers, has decided to completely cease operations after failing to overcome the economic crisis it faced. All of the company's production facilities and stores will be permanently closed at the end of June.
ALL PRODUCTS ARE BEING SOLD AT HALF PRICE
As part of the liquidation process, all products in stores across Germany have been put on sale at half price. The closure of the brand, founded in 1863 and known worldwide especially for its shirt production, is one of the latest examples of the economic crisis in the European textile sector.
400 EMPLOYEES HAVE BEEN LAID OFF
As part of the bankruptcy process of the Passau-based company, 400 employees at the headquarters have been laid off. It was announced that the brand's 34 stores operating across the country will also be completely closed by the end of June.
COST INCREASES STRUGGLED THE COMPANY
According to industry analyses, rising raw material costs, declining sales volume, and global economic uncertainties made Eterna operationally unsustainable. It was reported that the German textile brand Domino also decided to close for similar reasons.
BANKRUPTCY WAVE GROWS IN TEXTILE SECTOR
It has been stated that the number of bankruptcy and insolvency applications in the textile and apparel sector in Europe has increased significantly over the past two years. Experts warn that without improvement in economic conditions, more major brands may withdraw from the market in the coming period.