The Competition Authority imposed a fine of 2.6 billion lira on Google for providing an unfair advantage.

13.12.2024 16:03

The Competition Authority has decided to impose an administrative monetary fine of 2,607,563,963.59 TL on the economic entity consisting of Google Advertising and Marketing Ltd. Şti., Google International LLC, Google LLC, Google Ireland Limited, and Alphabet Inc.

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The Competition Authority has completed its investigation into the competition violation concerning the economic entity consisting of Google Advertising and Marketing Ltd. Co., Google International LLC, Google LLC, Google Ireland Limited, and Alphabet Inc. (Google). The company was fined 2.6 billion lira for violating Article 6 of the Competition Law.

In a statement from the Authority, it was noted that the company holds a dominant position in the demand-side platform (DSP) services market, and it was stated that "it has been determined that no violation was found under Article 6 of the Law No. 4054 on the Protection of Competition regarding the claim that it forwarded inventory purchase requests from its own DSPs to its supply-side platform (SSP) services based on its dominance in the DSP services market, and therefore, there is no need to impose an administrative monetary fine for this type of violation."

UNFAIR ADVANTAGE FINE

In contrast, Google, which was found to have provided an unfair advantage to its own supply-side platform services based on its dominance in the advertising publisher services market, was fined 2 billion 607 million 563 thousand 963 lira.

The company was given a period of 6 months to ensure effective competition conditions, and it was ruled that a daily administrative monetary fine would be imposed if these conditions were not met.