10.11.2026 19:00
The German Armed Forces is preparing to sell various toy products, including a camouflage toy duck, in its online store in order to increase interest in and affection for the military profession and strengthen its visibility in society.
The German army is resorting to an unusual promotional method to increase interest in the military profession.
THERE IS EVEN A DUCK WITH A G95 RIFLE
According to reports in the German media, the German Armed Forces (Bundeswehr) is preparing to sell toy products in its online store in order to become more visible in society and to increase interest in and affection for the military profession. Among the products to be offered for sale by the German Ministry of Defense is a camouflage plastic duck carrying a G95 assault rifle.
It was reported that the online store, which will feature products inspired by the clothing, vehicles and equipment used by German Armed Forces soldiers, will be officially opened by the German Ministry of Defense on Thursday at 12:00 local time. Clothing, tools and everyday items bearing the Bundeswehr logo will be offered for sale in the store.
"THE GERMAN ARMED FORCES HAVE ONCE AGAIN TAKEN DEEPER ROOT IN SOCIETY"
Regarding the online store, Defense Minister Boris Pistorius said, "For us, this also offers the opportunity to take our brand to places that traditional advertising cannot reach. The German Armed Forces have once again taken deeper root in society. There is now a new way for anyone who feels loyalty to the armed forces and their missions to show it."
The German Armed Forces' xinternet website also features a countdown timer showing the time remaining until the store's official opening.