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The name of Fenerbahçe's stadium is changing for a record amount of money.
The name of Fenerbahçe's stadium is changing for a record amount of money.

11.10.2024 10:42

Fenerbahçe is planning to make a new agreement for stadium naming sponsorship. The current agreement will expire in 2025, and the club is in search of a new sponsor. Club President Ali Koç aims for a record revenue with a 10-year agreement. Koç's goal is to achieve a total sponsorship revenue of 100 million dollars. This will bring a record income to the club's coffers and cover a quarter of Fenerbahçe's debt, which stands at 12 billion TL.

The Super League giant Fenerbahçe's stadium naming sponsorship agreement with Ülker will expire in 2025. While it is stated that Ülker is not considering making a new offer, Ali Koç's goal is to put a record income into Fenerbahçe's coffers.

THEY ROLLED UP THEIR SLEEVES FOR THE HISTORIC AGREEMENT

According to a report in Sözcü, Fenerbahçe Club President Ali Koç is negotiating with international companies for the stadium naming sponsorship and is planning a 10-year agreement. The total sponsorship income Koç expects from this agreement is 100 million dollars.

Ülker acquired the naming rights of the stadium for 90 million dollars for a duration of 10 years during Aziz Yıldırım's term in 2015. If Ali Koç can finalize the agreement at the mentioned amount, he will put a higher sum into the club's coffers than the amount signed during Aziz Yıldırım's term.


 
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