15.11.2026 10:40
The controlling stake in Ceconomy, one of Europe's largest electronics retail groups, has passed to Chinese e-commerce giant JD.com. The company, which owns brands such as MediaMarkt, Saturn, and MediaWorld, transferred its 59.8 percent stake for 1.34 billion euros. With the acquisition, the Chinese company gained access to more than 1,000 stores across Europe.
China-based e-commerce giant JD.com has signed one of the most notable acquisitions in the European electronics retail sector. As the transfer of controlling shares in MediaMarkt's parent company Ceconomy has been completed, the Chinese company has significantly strengthened its position in the European market.
According to the official announcement made on Thursday, JD.com took over 59.8 percent of Ceconomy's capital and voting rights as a result of its voluntary takeover offer at 4.60 euros per share. The total value of the transaction was announced as 1.34 billion euros, approximately 1.5 billion dollars.
85.2 PERCENT OF THE COMPANY IS HELD BY TWO INVESTORS
Together with the 25.3 percent stake of Convergenta, one of Ceconomy's existing partners, the total share of JD.com and Convergenta reached 85.2 percent.
With the completion of the acquisition, Ceconomy became a subsidiary of JD.com. The company's financial results also began to be included in the Chinese group's consolidated accounts as of November 12.
CHINESE GIANT REACHES MORE THAN 1,000 STORES IN EUROPE
JD.com, which accelerated its strategy of expanding into international markets due to intense competition in China, gained access to a significant retail network in Europe through this acquisition.
Ceconomy's more than 1,000 physical stores operating in 11 European countries will play an important role in the Chinese company's growth plans on the continent.
JD.com aims to combine its own logistics infrastructure and technology expertise with Ceconomy's established retail network.
Ceconomy's 2.2 billion customer interactions recorded in 2025 and its more than 53 million loyalty program members will also increase the Chinese group's customer reach in Europe.
STATEMENT CONCERNING MORE THAN 50,000 EMPLOYEES
After the acquisition, one of the most frequently asked questions was whether there would be changes in the operations of MediaMarkt and other brands.
It was announced that Ceconomy, which employs more than 50,000 people under the agreement, will continue its operations in Europe as an independent business.
JD.com management stated that after the acquisition, no changes are planned in the number of employees, existing employment contracts, or store locations.
It was also stated that the company will continue to use its existing local technology infrastructure.