"Warning about November discounts from the Ministry of Trade"

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Shopping discounts that start on the last Friday of November every year are also receiving great interest in Turkey. The Ministry of Trade has warned consumers about the discount period, which is characterized by intense e-commerce and increasing consumer grievances.

In a written statement from the ministry, it was stated, "To ensure that our consumers do not experience grievances in the discount campaigns that are carried out intensively through the internet and mobile applications, especially with the arrival of November, and that sellers or providers do not face administrative sanctions, it is of great importance for our consumers to correctly identify their needs, conduct a preliminary review of the seller/provider, pay attention to the price of the goods or services to be purchased, be aware of the discount amount or rates, check the address bar of the website, be cautious of pages directed through social media channels, and check whether the shopping site has details such as SSL certificate, 3D security, or payment with a virtual card, and to read the preliminary information that must be communicated to the consumer before making a payment in detail."

ADS UNDER CLOSE MONITORING

It was emphasized that campaigns, especially those conducted in November and named 'Legendary November Discounts', 'Fantastic Friday Discounts', are closely monitored by the Advertising Board under the General Directorate of Consumer Protection and Market Surveillance of the Ministry of Trade, stating, "Administrative sanctions are applied regarding discounted sales advertisements and practices that deceive and mislead consumers, creating the perception that discounts are greater than they actually are."

"DISCOUNTS MUST BE CLEARLY DEFINED"

While calculating the amount or rate of the discount, it was noted that sellers should base it on the previous price before the discounted price, stating, "The lowest price applied within the 30 days prior to the date the discount is applied should be taken as the basis for the price of the goods or services subject to discounted sales. If there is a validity period or stock limit regarding the price, this period and stock quantity must be clearly stated in the advertisements. To prevent consumer grievances, consumers who have suffered losses regarding misleading and deceptive discounted sales campaigns and practices conducted by sellers and providers should apply to the Advertising Board within our Ministry, and consumers who have experienced loss of rights in purchases made under discounted sales campaigns should apply to Consumer Arbitration Committees or Consumer Courts, taking into account the monetary limits."

SALES EXPLOSION IN NOVEMBER

On the other hand, it was recorded that the e-commerce volume in 2023 reached 1 trillion 850 billion TL, stating, "The busiest period in terms of transaction volume in 2023 has been November due to the impact of campaigns. In November, the e-commerce volume was 50% above the monthly averages for the year. The transaction volume in this month constituted approximately 12.5% of the annual volume. The average basket size in product categories of marketplaces, which was 403 TL throughout the year, reached 508 TL in November. The day with the highest transaction volume in 2023 was November 24, Teachers' Day. This day was followed by November 11. The main categories that stood out in the November campaigns in terms of transaction volume were shoes, shirts, mobile phones, coats, jackets, and vacuum cleaners."