05.01.2026 11:43
At the traditional New Year auction held at the Toyosu Fish Market in Japan, a 243-kilogram bluefin tuna was sold for a record price of 510.3 million yen (approximately 3.2 million dollars). The company that purchased the fish paid 2.1 million yen (approximately 13,000 dollars) per kilogram.
The Toyosu Fish Market in Tokyo, Japan's capital, hosted the traditional fish auction held every New Year.
In the auction, where valuable fish caught from different regions were showcased, a 243-kilogram bluefin tuna caught off the coast of Oma town in Aomori Prefecture was sold for a record price of 510.3 million yen (approximately 3.2 million dollars). The company "Kiyomura Corp." that made the highest bid paid 2.1 million yen (approximately 13,000 dollars) per kilogram to become the owner of the giant bluefin tuna.
SERVED IN RESTAURANT WITHOUT SPECIAL PRICING
"Kiyomura Corp." announced that despite the record cost of the fish, it would be offered to customers at normal menu prices in their "Sushizanmai" restaurant chain branches. The company's president, Kiyoshi Kimura, expressed hope that the first tuna of the New Year would bring them luck, stating, "We hope as many people as possible can enjoy this fish."
2019 RECORD BROKEN
In the traditional New Year auction in Tokyo, the previous record was broken in 2019 when a 278-kilogram bluefin tuna was sold for 333.6 million yen (approximately 2.1 million dollars).