19.05.2025 10:10
BYD aims to strengthen its operations on the continent by establishing a new headquarters in Hungary. The new center will conduct sales, testing, and R&D activities and will provide employment for 2,000 people.
The Chinese electric vehicle giant BYD has announced that it will establish its new headquarters in Hungary as part of its strategic expansion plans in Europe. Speaking at a press conference held in Budapest, BYD CEO Wang Chuanfu stated that this center will conduct sales, testing, and R&D activities and will provide employment for 2,000 people.
HUNGARY BECOMES BYD'S EUROPEAN BASE
BYD opened its first production facility in Europe in 2016 in the city of Komárom, Hungary. The company is currently constructing a second factory in the city of Szeged. This new facility is planned to be operational by the end of 2025 and will have an annual production capacity of over 100,000 vehicles.
LOCALIZATION AND EMPLOYMENT-FOCUSED INVESTMENT
The newly established center will perform three main functions: sales and after-sales services, vehicle testing, and adapting models to local markets. This step aims to strengthen BYD's presence in the European market and increase local employment.
EXPANSION STRATEGY IN EUROPE
BYD is not limiting its presence in Europe to Hungary alone. The company plans to establish a third factory in Germany. Additionally, it aims to build a factory in Manisa, Turkey, with an annual capacity of 150,000 vehicles.
BYD STARTS PRODUCTION IN MANISA
BYD, one of the world's largest electric vehicle manufacturers, has accelerated its $1 billion investment plan in Turkey. The factory to be established in the Manisa Organized Industrial Zone is set to begin production in 2026. The facility, with an annual capacity of 150,000 vehicles, will produce plug-in hybrid and electric cars. The factory in Manisa will initially provide employment for 5,000 people.