26.12.2025 14:30
The Ministry of Culture and Tourism announced its new promotional strategy based on mini-series to showcase Turkey's historical, cultural, and natural riches to the world during a meeting held at AKM. Minister Mehmet Nuri Ersoy described the project using the analogy of "wearing the national jersey," while the fact that actress Sinem Ünsal, who was seated next to him, crossed her legs and then adjusted her seating shortly after also drew attention.
A new approach centered on the power of digital storytelling is being implemented in Turkey's global promotion. The mini-series-based promotion strategy developed by the Ministry of Culture and Tourism aims to connect Turkey's historical, cultural, and natural riches with a global audience through story-driven productions.
INTRODUCED TO THE PUBLIC
This new vision was introduced to the public at a press conference held at the Istanbul Atatürk Cultural Center. In his speech at the meeting, Minister of Culture and Tourism Mehmet Nuri Ersoy outlined the framework of this approach, emphasizing that participating in mini-series is like "wearing the national jersey."
THREW HER LEG OVER BUT...
At the promotional meeting, Sinem Ünsal, who drew attention with her character Alya in the series 'Distant City,' sat next to Minister of Culture and Tourism Mehmet Nuri Ersoy. After greeting Minister Ersoy, the actress crossed her legs but soon lowered her leg to correct her sitting position.