07.11.2026 22:00
The Ministry of Trade took action after cushion covers offered for sale online as “100 percent cotton” were labeled “100 percent polyester.” The company, found to have engaged in misleading advertising, was imposed an administrative fine of 1,083,706 Turkish lira, and it was decided to halt the advertisements in question.
The incident experienced by a consumer who noticed that the cushion covers they bought online were different from what was stated in the promotion became the subject of an investigation by the Ministry of Trade. A discrepancy was identified between the description of the product on the website and the information on its label.
THE LABEL OF THE PRODUCT SOLD AS "100 PERCENT COTTON" TURNED OUT TO BE POLYESTER
According to the Ministry's statement, a consumer who bought a cushion cover from the website of a brand selling home textile products with the phrase "100 percent cotton" encountered different information when the products arrived.
On the labels sewn onto the cushion covers, it was written that the products were "100 percent polyester."
FINE OF 1 MILLION 83 THOUSAND LIRA FOR THE COMPANY
After the incident was examined by the Ministry of Trade's Advertising Board, it was assessed that the product promotions on the website were of a nature that misled consumers.
The Board decided to suspend the advertisements in question and to impose an administrative fine of 1 million 83 thousand 706 lira on the company.
INSPECTION MESSAGE FROM THE MINISTRY
The Ministry of Trade, stating that inspections will continue against consumers being misled, made the following statement: "We continue our inspections decisively to ensure that consumers are correctly informed and protected against misleading advertisements and promotions."