06.11.2026 11:03
Gökhan Özoğuz, the lead singer of the band Athena, said goodbye to the orange hair he had used for years and dyed it green for a commercial for a food ordering brand. It was alleged that the famous singer received 30 million lira in exchange for his striking image change.
Athena group's lead singer Gökhan Özoğuz this time drew attention not with his songs but with the radical change in his image. The famous singer, known for years for his orange hair, appeared before the camera for the new campaign of the food ordering brand he is the face of. Adapting to the brand's color change, Özoğuz dyed his hair green and moved away from his usual appearance.
CLAIM OF A 30 MILLION LIRA DEAL
The fee Gökhan Özoğuz received for the advertising campaign also became a matter of curiosity. It was claimed that the famous singer made a 30 million lira deal with the brand. However, the figure in question was not officially confirmed by the artist or the brand.
HE SAID GOODBYE TO HIS ORANGE HAIR
Gökhan Özoğuz starred in the commercial film prepared to announce the food ordering brand's transition from orange to green. In the campaign prepared with the slogan "The color of the business changed, your loved ones didn't," the brand's new identity was told through the change in the singer's hair.
In the film directed by international advertising director Martin Werner, Özoğuz's orange hair, which he had used for years, was turned green.
HIS NEW IMAGE DREW ATTENTION
The green-haired image of Gökhan Özoğuz, who changed his image for the advertising campaign, became one of the most striking details of the work. The famous singer's appearance, different from his usual style, represented the brand's new colors in the commercial film.