21.04.2026 14:50
The fourth Bank Assurance Summit held this year brought together all stakeholders of the industry in Istanbul. Fatih Acer, General Manager of Acerpro, highlighted the growth potential of the sector at the Bank Assurance Summit. Stating that "we declared 2026 as the year of growth," Acer emphasized that the Reach4 methodology and AI-supported transformation will guide the industry.
The 2026 Turkey Bancassurance Summit was held at the Radisson Collection Hotel Vadistanbul. Banks, insurance companies, insurtech and fintech startups, technology providers, academics, and public representatives came together on the same platform. The summit, organized under the theme "The Reach4 Era Begins in Bancassurance! Smart Growth Strategy," was a meeting where important topics regarding the future of the industry were discussed.
This year, the prominent topics at the summit included penetration-focused growth, AI-supported transformation, experiences that enhance customer lifetime value, and embedded insurance. Additionally, the use of "AI Co-Pilot" in sales processes to empower human resources with technology was evaluated as the new roadmap for the industry.
"WE HAVE BEEN DEVELOPING TECHNOLOGY IN THIS FIELD FOR 21 YEARS"
Before the summit, Fatih Acer, General Manager of Acerpro, spoke to the microphone of Haberler.com and explained the starting point of the summit. Acer stated that they have been developing bancassurance technologies for 21 years and expressed that they organized this event to contribute to the development of the industry.
Recalling that the first summit was held in 2015, Acer mentioned that this year's organization, held for the fourth time, was carried out with the support of InsurTech Hub and the Turkish Insurance Communication Association.
BANCASSURANCE SECTOR CONTINUES TO GROW
Acer emphasized that the share of bancassurance within the insurance sector is rapidly increasing. He noted that this area constitutes approximately 20% of the sector, reaching 22% last year. Acer stated, "There is a serious customer database in banks. However, only a small portion of these can meet with insurance. Because they can sell insurance related to financial products. Very few products can be sold without a credit relationship, but they have started to be sold."
TRANSITION FROM OPEN BANKING TO OPEN INSURANCE
At the summit, the concept of open insurance emerged following the open banking model. It was evaluated that the new structure, where all insurance services can be offered on a single platform, could be implemented more effectively through banks. Fatih Acer used the following expressions:
"Now, just like open banking, open insurance is being discussed at this summit, where platforms that bring together all insurance services in our country can be much better executed by banks and can utilize technology like artificial intelligence much more effectively. Especially this year, we declared it as a year of growth. In bancassurance, we are discussing how banks can grow in insurance with a brand new terminology, the Reach4 methodology. I hope that at the end of the summit, all panels will provide valuable contributions to the industry and shed light on the development of our sector."