19.03.2026 15:30
The economic effects of the war in the Middle East have spilled over to Europe. According to a study conducted in Greece, 72% of consumers are reducing their spending, while some citizens have started to stockpile essential goods.
The latest research conducted in Greece revealed the impact of geopolitical developments on society. According to the study, increasing global tensions have directly affected consumer psychology, leading to changes in various areas from shopping habits to social life.
CONSUMER PSYCHOLOGY WEAKENED
The research data showed that the level of anxiety in society has significantly increased. While 57% of participants reported feeling anxious, 27% stated they were under high stress. The proportion of those who claimed they were not affected by the developments was only 3%. The rising anxiety directly reflected on consumption behaviors. While 72% of participants indicated they changed their habits, 35% reduced their spending. A quarter of the respondents limited their social activities, and 10% began to stockpile essential goods. Among the topics that consumers were most concerned about were price increases, product shortages, and supply chain issues.
POST-WAR ANXIETIES HAVE EXPANDED
A comparison with data from February clarified the extent of the change. While food prices and energy costs were at the forefront in the previous period, post-war concerns expanded to include product availability and market stability. Experts noted that this situation indicates a deepening of economic uncertainty.
HOUSEHOLDS WERE ALREADY STRUGGLING
The research conducted by NielsenIQ between March 9-12 revealed that a significant portion of households in Greece were already under economic pressure. While 57% of participants stated that their income only covered basic needs, only 13% reported an improvement in their financial situation. These data showed that the economic structure, which was already fragile before the war, has come under even more pressure with the new developments.
CONSUMERS ARE ACTING WITH A FOCUS ON SAVINGS
In an environment of uncertainty, consumers have started to behave more cautiously. 68% of participants expressed that they closely monitor prices, while 76% turned to discounts and promotions. Eight out of ten people are looking for the best price, and half of the consumers are making their purchases according to a tight budget plan. Data from the period of 2006-2025 revealed that consumption levels remained largely stable, but prices increased by approximately 30%.