18.10.2026 15:00
The Ministry of Trade imposed an administrative fine of 7 million lira on 70 real estate and auto gallery businesses that shared real estate and vehicle listings contrary to regulations on Instagram, Facebook and TikTok. As a result, the number of fined businesses rose to 152 and the total fine to 15.2 million lira. Meta, which is not integrated with EİDS, was fined 20 million lira and TikTok 4 million lira; Meta's total fine within this scope reached 36.2 million lira.
The Ministry of Trade reported that administrative fines totaling 15.2 million lira have been imposed to date on a total of 152 real estate and auto gallery businesses that posted advertisements violating regulations on social media.
In the statement made by the Ministry, it was noted that within the scope of the Electronic Advertisement Verification System (EİDS), implemented to prevent fake advertisements, advertisement pollution, and consumer grievances, inspections of real estate and vehicle advertisements published on social media platforms continue without interruption.
In the statement, which recalled that identity and authorization verification is mandatory in real estate and vehicle advertisements published electronically, including Instagram, Facebook, WhatsApp, and TikTok, it was emphasized that in order for photographs, videos, and descriptions to be included in social media posts, a verified advertisement link must be shared via EİDS and the visuals and descriptions used must belong to the real estate or vehicle that is the subject of the verified advertisement.
70 REAL ESTATE AGENTS AND AUTO DEALERS FINED 7 MILLION LIRA
In the statement, it was reported that as a result of inspections conducted by the Ministry of Trade, administrative fines totaling 7 million lira were imposed on 70 real estate and auto gallery businesses found to have shared advertisements on Instagram, Facebook, and TikTok platforms in violation of regulations, and thus the number of businesses sanctioned within this scope to date increased to 152 and the total administrative fine to 15.2 million lira.
META FINED 20 MILLION, TIKTOK 4 MILLION LIRA
In the statement, it was conveyed that sanctions were also imposed on social media platforms within this scope, and the following statements were included:
"Administrative fines of 20 million lira were imposed on Meta Platforms İstanbul Bilişim Hizmetleri Ltd. Şti., which was found not to have integrated with EİDS and not to have fulfilled identity and authorization verification obligations, and 4 million lira on TikTok İstanbul Dijital Medya ve Reklam Ltd. Şti. The total amount of administrative fines imposed on Meta Platforms İstanbul Bilişim Hizmetleri Ltd. Şti. within this scope reached 36.2 million lira."
PRICE INFORMATION ALSO REQUIRED IN ADVERTISEMENTS
In the statement, it was stated that it was assessed that failure to include price information in real estate and vehicle advertisements published on social media platforms could lead to consumer grievances and that the price information of the real estate or vehicle must also be included in advertisement posts, and the following was recorded:
"The Ministry of Trade will continue to meticulously monitor real estate and vehicle advertisements published on social media platforms in order to protect consumers, prevent fake advertisements and advertisement pollution, and ensure transparency in the electronic commerce environment. In this framework, it is important that real estate and auto gallery businesses show the necessary sensitivity to ensure that they absolutely include the verified advertisement link via EİDS and advertisement price information in their social media posts, in order not to encounter administrative sanctions, and that the visuals and descriptions shared belong to the real estate or vehicle that is the subject of the verified advertisement."