Critical threshold for the 58-year-old juice giant! Final call made

Critical threshold for the 58-year-old juice giant! Final call made

28.08.2026 10:50

Turkey's 58-year-old established fruit juice brand Aroma has reached a critical stage in its concordat process for recovery. Ahead of the September 9 hearing where the company's future will be discussed, the court announced that individuals and institutions with receivables from Aroma may intervene in the case.

All eyes are on the court in the ongoing concordatum process for Aroma Bursa Meyve Suları ve Gıda Sanayii A.Ş., one of Turkey's most established fruit juice producers. A critical hearing in the case of the 58-year-old company, which filed for concordatum due to financial difficulties, will be held on September 9, 2026. Ahead of the hearing, a notable call came from the Bursa 1st Civil Court of First Instance, stating that individuals and institutions with claims against the company can intervene in the case to defend their legal rights.

ONE-YEAR PERIOD EXPIRED, EYES ON THE COURT

Aroma Bursa Meyve Suları ve Gıda Sanayii A.Ş., one of the most important players in Turkey's fruit juice market with its deep-rooted history spanning over half a century, had previously filed for concordatum to overcome its current economic hardships. The one-year temporary concordatum period granted by the court for the company owned by the Duruk Family, which manages this ambitious brand in the market, ended last March. With this period expiring, the outcome of the legal process that will determine the company's commercial fate has become a matter of curiosity.

CRITICAL DECISION HEARING ON SEPTEMBER 9

The Bursa 1st Civil Court of First Instance, overseeing the process, has set the date that will clarify the course of the case. The court announced that the new hearing of the concordatum case, involving the legal entity of Aroma A.Ş. along with Ege Duruk, Mahmut Atom Duruk, Mehmet Çetin Duruk, Onur Duruk, Ömer Duruk, Perihan Duruk, Şirin Duruk, and Uğur Duruk, will be held on September 9, 2026. It is expected that the decision on whether the brand will continue its operations and whether the debt restructuring process will be approved will be made at this session.

CALL TO CREDITORS: "JOIN THE CASE"

A notable official announcement was made by the court ahead of the critical hearing in September. The court panel addressed all parties whose claims from the company have not yet been collected, urging them to become involved in the process. In the call, it was reminded that individuals and institutions in the position of creditors can intervene in the case on September 9 to avoid victimization and to defend their rights on a legal basis.

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