04.09.2026 09:21
A striking plan regarding the future of Seat, one of the best-selling car brands in Turkey, has emerged. In a confidential report prepared for Volkswagen Group's supervisory board, it is envisaged that the brand will be gradually withdrawn from the market by the end of 2029 at the latest, with investments shifted to Cupra, while ending production at four major production plants in Germany in the coming years is also on the agenda.
It has been claimed that automotive giant Volkswagen Group has prepared a comprehensive restructuring plan for the coming years. According to information based on a confidential report prepared for the supervisory board, the company is considering a radical step regarding the future of Seat, one of its brands.
According to the plan, it is envisaged that the Spanish automobile brand Seat will be gradually withdrawn from the market by the end of 2029 at the latest. It is also planned that the resources and investments allocated to the brand will be directed to Cupra, which is under the same group.
CUPRA WILL REPLACE SEAT
According to the leaked documents, Volkswagen Group is considering excluding Seat from its long-term investment plans for electric vehicle models and its 2030 vision in order to use its resources more efficiently.
It is envisaged that Cupra, which has grown as a separate brand in recent years, will be placed at the center of the group's growth and transformation strategy.
If the plan is implemented, Seat is expected to be gradually phased out of the product range rather than continuing with new models.
WHAT WILL HAPPEN TO SEAT USERS?
The possibility of the brand being withdrawn from the market has also raised the question of what will happen to the service, spare parts, and warranty services for the millions of people currently driving Seat cars.
According to the plan in the report, it is envisaged that service and warranty support for existing Seat owners will continue. Therefore, the end of the brand's new car sales will not mean that support for existing cars will be cut off at the same time.
CLOSURE PLAN FOR 4 FACILITIES IN GERMANY
It was stated that the confidential report not only contained decisions regarding Seat's future, but also that Volkswagen Group was considering significantly reducing its production structure in Germany.
According to the savings plan, it was suggested that production at the Emden and Zwickau facilities be gradually phased out by 2031, in Hanover by 2032, and at the Neckarsulm facility by 2034.
With these steps, the company aims to reduce its production capacity and industrial footprint.
EYES ON THE SUPERVISORY BOARD MEETING
While it was stated that this plan does not yet constitute a final decision, all eyes have turned to the Volkswagen supervisory board meeting to be held on Friday.
If the board accepts the plan, it will pave the way for a long-term transformation process that will significantly change the structure of the Volkswagen Group, from Seat's future to production facilities in Germany.