17.08.2026 19:20
Ferrari's first fully electric model, the Luce, broke the record for the "most expensive new car" ever sold at auction by selling for $40 million. The vehicle, which debuted in May with a list price of 550,000 euros and symbolizes a radical break from the Italian giant's storied internal combustion engine tradition, made a strong showing in the collector's market.
Luce, Ferrari's first representative in the electric vehicle era, found a buyer for a full $40 million at an auction organized by RM Sotheby's in Monterey, California. This first production example, described by the brand as a "unique opportunity" and bearing the "Chassis 0" signature, has already made a historic debut in the collector market. All proceeds from the sale will be transferred through the Ferrari Foundation to future educational projects.
SPECIALLY PRODUCED
The car, specially manufactured to US standards at the factory in Maranello, will undergo final checks at the Ferrari center before delivery. This special version, planned to be delivered to its unnamed buyer in the first quarter of 2027, features special details along with the plaque documenting its "Chassis 0" identity. The car features a Madreperla Semi-Gloss finish on its exterior body, while the interior includes Le Mans metallic leather upholstery in a Perla tone, prepared under the brand's "Tailor Made" personalization program.
REACHES 100 KM/H IN 2.5 SECONDS
Luce, bearing the signature of LoveFrom, the collective founded by renowned designers Sir Jony Ive and Marc Newson, also pushes boundaries with its technical specifications. Built on a platform with four electric motors, a 122 kWh battery, and an entirely new architecture, the model delivers 1,050 hp while completing the 0-100 km/h sprint in just 2.5 seconds. The model, with an approximate driving range of 529 kilometers (329 miles), is expected to be offered for sale with standard versions starting at €550,000.
THE BRAND'S VIEW ON ELECTRIC VEHICLES IS AT THE CENTER OF DEBATES
Although Ferrari's management sees this first example as the most meaningful expression of its personalization programs, criticism regarding the brand's iconic legacy is also rising. The company's former chairman, Luca di Montezemolo, criticized the full-electric transition, arguing that Luce puts the Ferrari legend at risk.