They didn't care about the cold weather or the rain; they set up camp days in advance for the gift bag.

They didn't care about the cold weather or the rain; they set up camp days in advance for the gift bag.

09.10.2025 23:23

The international cosmetics store set to open in a shopping mall in Beyoğlu, Istanbul, has attracted significant attention with its 30,000 TL handbag giveaway. Days before the opening, citizens began to camp out in front of the mall, forming long lines despite the cold weather and rain. The footage has garnered widespread attention on social media.

An international chain of stores selling cosmetics and personal care products has announced the opening of its new branch in a shopping mall located in Beyoğlu, Istanbul.

THEY QUEUED DAYS IN ADVANCE FOR A 30,000 TL GIFT BAG

As a special offer for the opening, a bag model worth 30,000 TL will be distributed for free. Those who want to receive this special gift bag set up tents in front of the shopping mall two days before the opening to queue.

THEY DIDN'T MIND THE COLD WEATHER OR THE RAIN

In the images shared on social media, it was seen that people were waiting with supplies, forming long queues on the sidewalk despite the cold weather and rain.

IT BECAME A HOT TOPIC IN NO TIME

The queue and the wait garnered significant attention on social media and quickly became a hot topic.

In order to provide you with a better service, we position cookies on our site. Your personal data is collected and processed within the scope of KVKK and GDPR. For detailed information, you can review our Data Policy / Disclosure Text. By using our site, you agree to our use of cookies.', '