21.04.2026 14:11
The Bank Insurance Summit held in Istanbul in 2026 addressed the growth strategies and access policies of the insurance sector. Speaking to the microphone of Haberler.com, the President of the Turkish Insurance Association, Ahmet Yaşar, highlighted the microinsurance efforts for low-income citizens. Yaşar stated that they aim for insurance activities to reach all segments of society.
“The Reach4 Period Begins in Bancassurance! The 2026 Turkey Bancassurance Summit, organized under the theme of ‘Smart Growth Strategy’, was held at the Radisson Collection Hotel, Vadistanbul. The summit brought together banks, insurance companies, insurtech-fintech initiatives, technology providers, the academic world, and public authorities on the same platform.
"BANCASSURANCE IS AN IMPORTANT DISTRIBUTION CHANNEL"
Ahmet Yaşar, President of the Turkey Insurance Association, spoke to Haberler.com before the summit and stated:
"Bancassurance is one of our important distribution channels in Turkey. In fact, it ranks second among the channels. Bancassurance is an important channel for us that provides access to our insured, our customers, and our potential insured through our banks. At the same time, it is significant in terms of the use of insurance technologies and financial technologies, as it heavily utilizes financial technologies together with banks. Today, we will discuss and talk extensively about Bancassurance as a distribution channel, as well as embedded insurance and other digital technologies in terms of developing an insurance technology."
"CLOSING THE INSURANCE PROTECTION GAPS IN OUR COUNTRY IS ONE OF OUR PRIORITIES"
Ahmet Yaşar pointed out that closing the insurance protection gaps in our country is one of the priority issues, stating, "It is one of the priority issues of our Turkey Insurance Association and, frankly, the macro policy is to close the insurance protection gaps in our country. What do we mean by insurance protection gaps? There is earthquake risk in every area, there is flood risk. Especially in recent years and months, we see that the risk of floods and landslides, apart from earthquakes, has increased in many regions, provinces, and districts of our country. It has now become a daily occurrence. Today, the very large risks are not those that occur at certain intervals. Until now, we were a sector that operated based on past data, but today there is a change in the risks we now call the ‘new normal’. All these risks need to be eliminated, and our insured and citizens need to be protected from the adverse consequences of these risks through preventive insurance activities. This can only be done by the insurance sector," he stated.
EMPHASIS ON MICRO INSURANCE AND ACCESS
Ahmet Yaşar stated that they are working in the field of micro insurance to increase access to insurance services for low-income citizens, saying:
"Of course, income status is a very important issue in accessing these products. Therefore, whether it is micro insurance, embedded insurance, our traditional channels, or Bancassurance, we are working to offer different products through all these channels, because insurance is a risk management business, and it is tailored to fit. Thus, we are working to provide products that will eliminate the risks of all layers, all segments, and all citizens of our society. This is currently the priority agenda of the Turkey Insurance Association."
Ahmet Yaşar’s statements particularly highlighted the importance of increasing access to insurance services for low-income citizens. The aim is to reach all segments of society through the widespread implementation of micro insurance and embedded insurance solutions.