20.04.2026 21:19
Antalya, which has been the most preferred holiday destination for Russian tourists for years, is facing a strong competitor recently. With increased flight options, visa ease, and affordable holiday choices, Vietnam, especially with its Nha Trang beaches, has become a new favorite for Russian tourists, while the rapid increase in visitor numbers and the crowding on the beaches indicate that this change is turning into a permanent trend.
For many years, Antalya has been a favorite holiday destination for Russian tourists, but this time it faces a strong competitor. Vietnam, an emerging tourism destination in the Far East, is quickly attracting the attention of Russian holidaymakers, especially with its Nha Trang beaches. In footage recorded in April 2026, the density of the beaches in the region is striking, and it is clear that Russian tourists are heading to the area.
THE NUMBER OF RUSSIAN TOURISTS HAS INCREASED RAPIDLY
Recently, the increase in direct flights between Russia and Vietnam and the ease of obtaining visas have significantly impacted tourism activity. According to data, the number of Russian visitors has reached approximately 690,000, nearly three times higher than in previous years.
WHY IS VIETNAM STANDING OUT?
Vietnam, particularly the Nha Trang region, stands out with its affordable holiday options, modern tourism infrastructure, and visa-free entry advantages. Additionally, the historical relations between the two countries are among the factors influencing the preferences of Russian tourists.
A NEW COMPETITION FOR ANTALYA
The shift of Russian tourists towards alternative destinations indicates that a new era of competition has begun for Antalya tourism. The famous crowds we are used to seeing on the Antalya beaches are now making an appearance on Vietnam's white sands. With Russian being spoken at every point, from the umbrellas on the beach to the swimmers entering the sea, the footage proves that this "new route" is now a permanent trend.