20.07.2024 15:30
German sportswear brand Adidas has removed model Bella Hadid from its advertising campaign for retro shoes reminiscent of the 1972 Munich Olympics, due to her pro-Palestinian views. This decision was made following the backlash received. Hadid has been drawing attention for her advocacy of Palestinian rights since the conflict in Gaza began. Adidas apologized for the discomfort caused and announced that it will continue the campaign with other models.
The German sportswear brand Adidas has removed model Bella Hadid from its advertising campaign for retro shoes reminiscent of the 1972 Munich Olympics. This decision was made following the backlash due to Hadid's pro-Palestinian views.
The 1972 Munich Olympics is remembered for the hostage-taking and killing of 11 Israeli athletes by a Palestinian group. Adidas' re-release of the SL72 shoes, which symbolize these Olympics, and choosing Hadid, who has Palestinian roots, as the face of the campaign, sparked controversy.
27-year-old Hadid has been drawing attention for her advocacy of Palestinian rights since the conflict in Gaza began. However, her stance has received criticism, especially from pro-Israel groups.
In a statement, Adidas announced that it will review the campaign and apologized for any discomfort caused. The company stated, "We believe that sports is a unifying force worldwide and we will continue to advocate for diversity."
The Israeli Embassy in Germany strongly criticized Hadid's selection. Israel's Ambassador to Germany, Ron Prosor, stated, "The terrorism in 1972 has been etched into the collective memory of Germans and Israelis."
The American Jewish Committee also described Hadid's selection as a "big mistake."
Adidas announced that it will continue the campaign with other models. Hadid's images were removed from social media, while the photos of other celebrities remained.
This incident is seen as a reflection of the Gaza conflict in the world of sports and fashion. Israel's attacks on Gaza have led to protests and calls for a ceasefire worldwide.