23.07.2026 17:41
It was revealed that during the World Cup, former footballer David Beckham earned 24.7 million Euros from advertising deals, while singer Shakira earned 19.5 million Euros.
As the World Cup championship trophy heads to Spain's museum, the organization has become a true commercial revenue gateway beyond the green fields. The massive tournament, which captivated billions of people glued to their screens, filled the coffers of world-famous names through its advertising and sponsorship opportunities.
THE WINNER OF COMMERCIAL BREAKS: BECKHAM
During the tournament, which reached billions of viewers worldwide, the most sought-after face in commercial breaks was English football legend David Beckham. Featuring in campaigns for numerous famous brands, Beckham earned the title of the highest earner of the event. It was reported that the former footballer, who has a total net worth of $1.54 billion with his wife Victoria Beckham, generated approximately $24.7 million in income from sponsorships during the World Cup.
OTHER NAMES EARNING MILLIONS
According to data from experts and industry analyses, the earnings of other celebrities who collaborated with major brands during the tournament and secured millions of dollars in high profits have also been revealed.
Shakira ($19.5 Million): The Colombian star, synonymous with the tournament, performed the song "Dai Dai" with Burna Boy at the World Cup Closing Ceremony for the fourth time. Her high visibility at events also reflected in music streaming rates.
Justin Bieber ($15.6 Million): The pop star reached audiences through global sponsorships, multiplying his brand value and resonating with wide audiences through his faith-themed performance at the end of the tournament.
Timothee Chalamet ($15.6 Million): He bridged cinema, fashion, and football, lending a luxurious perception to the brand.
Lisa ($11.7 Million): Blackpink star Lisa engaged her loyal fan base in the football excitement through deals targeting sports audiences.
Kim Kardashian ($10.4 Million): She made strategic advertising moves by bringing her own brand to the event screens, incorporating sports followers into her influence sphere.
Madonna ($5.2 Million): She managed to stay in the spotlight during the event with her halftime show performance.