Mercedes has been sidelined! The TOGG storm in a European country.

01.11.2025 12:41

Togg, which has realized Turkey's dream of a domestic and national car, has started its first deliveries in Europe. Hasan Aygüneş, who received his vehicle, expressed his pride in owning a Togg in Germany, stating, "I had a Mercedes. I returned my Mercedes to be able to buy a Togg."

Starting sales in Germany, the first market in Europe, as of September, Togg has completed the delivery of its first smart devices.

Entering the German market with both T10X and T10F models, Togg has passed another significant milestone with the first deliveries made in Stuttgart, the capital of the German automotive industry.

At the event held in the area where Togg's headquarters is located in Stuttgart, Togg met with T10X and T10F users. Thus, smart devices designed, developed, and produced in Turkey have hit the roads in Germany for the first time.

Introduced in Germany at the IAA Mobility fair held in Munich on September 8, 2025, the T10X and T10F were opened for pre-order on September 29.

"WE ARE RIDING IN A LOCALLY PRODUCED CAR IN GERMANY"

Hüsamettin Zeybek, who received his vehicle, expressed his happiness in an interview with AA, stating, "There is so much to say, but one gets stuck all of a sudden. Why? Because when you look back, a prime minister was hanged when a car was made. And now, today, we are riding in a locally produced car in Germany. It's a beautiful thing. Until now, our vehicles had locally produced Petlas tires. Now we will be using a locally produced vehicle. It's a beautiful thing. I mean, it's something that can't be described."

Duygu Zeybek also emphasized her pride in being the first to place an order, saying, "Just being able to drive a Turkish car in Germany is a joy for us. We thank Turkey for giving us this opportunity. We thank our president very much."

PROUD AND AFFORDABLE

Ali Aydoğan, who received his vehicle today, stated that he found it hard to express his feelings, saying, "We are excited, very excited, very happy."

Aydoğan, who ordered his Togg vehicle on September 29 when pre-orders began in Germany, said, "It was a very proud moment for us to use our own car in a European country like Germany, and we are happy. We are very happy to be here today, to receive my car, and to be able to use a Turkish car, our own local product."

Aydoğmuş emphasized that Togg shows that things can happen when effort is put in with "determination," stating that they have been following the smart device since its first release.

Aydoğmuş said, "Producing a smart device like a smartphone is a very beautiful thing. I drive a Porsche as a German car. It's electric too. Now, comparing the Togg in terms of price and all the applications inside, I think it is of very superior quality and has many more accessories. The price is also extraordinarily affordable for me. It is a price that should be maintained in the European market."

Maria Aydoğmuş, Ali Aydoğan's wife, pointed out that the Togg car is different, stating, "I generally look at other cars in Europe, and I think this one is really great."

I BOUGHT IT WITHOUT HESITATION

Hasan Aygüneş expressed his pride in owning a Togg in Germany, saying, "I had a Mercedes. I returned my Mercedes to be able to buy a Togg. I drove the Togg and liked it very much. We have not fallen behind at all compared to others. Even though we started so late, we have surpassed them. Making a car in Germany that is more beautiful than theirs is truly a source of pride for me. And I didn't think twice. I discussed it with my wife and family, and we immediately said we need to buy it. It didn't scare us at all, both to support our Turkey and because the car is really beautiful."

Aygüneş explained that Togg is a significant step for Turkey, continuing, "In the 1960s, we tried to make the Devrim car, but unfortunately, it didn't happen. This time, with the efforts of a good president, TOGG made a beautiful car. It is very prideful that Gürcan Karakaş sacrificed and left Germany to lead such a mission in Turkey. I thank him. They really did something beautiful, they achieved something great. I thank the whole team."

Aslıhan Arzıman, who received her car today, expressed her happiness in purchasing a Togg produced in Turkey, saying, "We have been waiting for this vehicle for a long time. Being among the first is very joyful."

DELIVERY, SERVICE, AND EXPERIENCE ARE EXPANDING IN GERMANY

According to the information received, Togg, which set out for "more than just a car," continues to meet European users with the T10X and T10F, which received the highest rating of 5 stars in all tests of the independent Euro NCAP program.

Having made its first deliveries in Germany, Togg is also rapidly expanding its meeting points with users in the country. The brand has designated Kelheim as the first delivery point and will soon launch a new delivery point in Neuss.

Active service points are available in Berlin, Essen, and Nuremberg, while efforts are ongoing to establish service infrastructure in new cities, especially in Munich.

Focusing on user experience, Togg is also on the ground with expanding test drive and experience points across Germany. Test drives in Cologne, Berlin, Frankfurt, Munich, and Hamburg are conducted by appointment through the Trumore application. Additionally, pop-up stores in Cologne, Hamburg, and Frankfurt are serving users. New experience areas will also be opened in different cities in the upcoming period.

DIGITAL ECOSYSTEM IS ACTIVE IN GERMANY AS WELL

Meanwhile, Togg's digital platform Trumore offers all processes from ordering to delivery, payment solutions to vehicle management, digitally end-to-end for users in Germany.

In-car digital services with route and charging planning features have also been implemented in Germany, providing personalized experiences. The energy solutions planned to be added in the near future will also be an important part of the mobility ecosystem that Togg has established in Germany.