24.05.2025 10:31
Saudi Arabia will allow limited alcohol sales in certain hotel and diplomatic areas starting from 2026. Only light beverages such as beer, wine, and cider will be offered. This step, implemented as part of Vision 2030, aims to revitalize tourism and open the country to global events. Sales and consumption will only take place under strict supervision and by licensed personnel.
Saudi Arabia is preparing to allow limited alcohol sales in certain areas starting in 2026, aiming to revitalize tourism and host global events. The new regulation will be restricted to licensed hotels, diplomatic areas, and certain tourist facilities. While hard liquor will be excluded, the controlled offering of low-alcohol beverages such as wine, beer, and cider is planned.
PRINCE SALMAN'S VISION STRATEGY
This step was taken as part of the "Vision 2030" strategy led by Crown Prince Mohammed bin Salman, aimed at increasing the country's non-oil revenues. Officials emphasized that this implementation was inspired by the tourism successes achieved in Gulf countries such as the United Arab Emirates and Bahrain.
RULES WILL BE STRICTLY ENFORCED
Under the new system, alcohol sales will only be conducted by specially trained and authorized personnel. The presentation and consumption processes will be controlled by strict oversight mechanisms. The rules will be meticulously enforced to protect cultural sensitivities and ensure they do not conflict with the religious values of the community.
INTENDED TO CONTRIBUTE TO EMPLOYMENT GROWTH
Government officials stated that this regulation will attract international hotel chains and event organizers to Saudi Arabia, while also contributing to employment growth. It is reported that leading tourism and hospitality companies are closely monitoring this change and have begun to revise their projects in line with the new rules. With this step, Saudi Arabia aims to enhance its competitiveness in the tourism sector while balancing the modernization vision with the country's conservative structure.