16.02.2025 21:01
In its inspections, the Ministry of Agriculture and Forestry determined that the product sold as "tulum cheese" on the website of the famous dairy brand Yöre Süt is actually "processed cheese." The company was fined half a million lira for misleading advertising.
The Ministry of Agriculture and Forestry continues its inspections against businesses that resort to fraud in products. Recently, during an inspection conducted by the Maltepe District Governorship's Provincial Directorate of Agriculture and Forestry in Istanbul, the Yöre Dairy Products company was caught in the radar.
"MELTED CHEESE" INSTEAD OF TULUM CHEESE
It was determined that the product promoted as "Yöre Sürmene Tulum Cheese" on the famous company's website known as "Peynirci Baba" was actually "Sürmene Type Melted Cheese." The Competition Authority stated in its assessment that the company's misleading promotion of the product was against the law.
500 MILLION LIRA FINE
A decision was made to impose an administrative fine of 550,059 lira on the company for misleading and deceptive advertising to consumers. Additionally, it was ruled that the related advertisements should be halted.