01.03.2025 16:31
Xiaomi's new electric performance sedan, the SU7 Ultra, achieved significant sales success immediately after its launch. The vehicle reached its annual sales target of 10,000 units just 120 minutes after going on sale.
The automotive world is talking about Xiaomi's new electric performance sedan, the SU7 Ultra. The luxury vehicle sold out almost immediately after its debut.
The Xiaomi SU7 Ultra was offered for pre-sale in October 2024 with a price tag of 814,900 yuan (111,800 dollars). However, the sales price announced during the launch was stated to be 35% lower than the pre-sale price, at 529,900 yuan (72,800 dollars). While Chinese electric vehicle manufacturers typically aim to create demand by lowering prices at launch, Xiaomi's significant discount has drawn attention.
MADE A NAME FOR ITSELF WITH FAST SALES
Orders began on February 27 at 22:00 (China time). Within the first 10 minutes, Xiaomi received 6,900 orders, and within two hours, it surpassed the 10,000 sales barrier. Customers can place orders by paying a deposit of 20,000 yuan (2,700 dollars). This deposit can be refunded within a week, while after the deadline, the order is finalized. For customers who want to receive their vehicles earlier, a non-refundable deposit option of 40,000 yuan (5,500 dollars) is also available.