09.09.2025 22:52
Apple has introduced the eagerly awaited iPhone 17 family. The iPhone 17 Pro, which stands out with its unibody aluminum casing, powerful A19 Pro processor, and advanced camera and video features, targets professional users; while the iPhone Air, with a thickness of just 5.6 mm, draws attention as the thinnest and lightest model in Apple's history. The sales prices of the two new devices in Turkey have also been announced.
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Apple captured the attention of the tech world with the introduction of its new iPhone 17 model at a major launch event today. On one hand, the iPhone 17 Pro, developed for professional users, and on the other hand, the iPhone Air, which is the company's thinnest phone to date, were officially introduced. Both devices feature significant innovations in design, hardware, and performance.
NEW FLAGSHIP: IPHONE 17 PRO
Apple's new flagship, the iPhone 17 Pro, stands out with its design. This model, made entirely of unibody aluminum, comes with the largest battery capacity ever used in an iPhone. The color palette includes stunning options like cosmic orange, deep blue, and silver.
A19 PRO PROCESSOR AND COOLING TECHNOLOGY
The A19 Pro chip, which is the performance center of the device, stands out not only for its high processing power but also for its efficiency. Apple supports this chip with a new vapor chamber cooling system. Thanks to this structure, the device can remain cool even during prolonged intensive use, providing stable performance.
NEW LEVEL OF DURABILITY: DUAL-SIDED CERAMIC SHIELD 2
For the first time, Apple uses Ceramic Shield 2 technology on both the front and back surfaces of the iPhone 17 Pro. This new protective layer significantly increases the device's durability against drops and scratches.
PROFESSIONAL TOUCHES IN CAMERA SYSTEM
The 48 MP triple camera system on the rear camera stands out especially for its zoom capabilities. The new telephoto lens offers 4x (100 mm) optical zoom, while thanks to Apple's Fusion technology, this ratio can be increased to 8x (200 mm) digitally. Additionally, with a digital zoom feature that reaches up to 48x, users can capture clear shots even from very long distances.
The front camera has also been upgraded to 18 MP resolution. Thanks to a feature called "Center Stage," which automatically tracks the user during video calls, it offers a more natural experience.
WINKING AT PROFESSIONAL CONTENT CREATORS
Video recording features also target professional content creators. The device can now record in ProRes RAW format and can synchronize with video production equipment thanks to Genlock support.
STORAGE OPTIONS AND NEW ACCESSORIES
The new iPhone 17 Pro now starts with a storage capacity of 256 GB. The top-tier iPhone 17 Pro Max offers a whopping 2 TB of storage, marking a first in Apple's history. New protective accessories were also featured at the event. A TechWoven fabric-covered case, a redesigned transparent case, and sturdier silicone covers will be available to users.
APPLE'S THINNEST IPHONE TO DATE: IPHONE AIR:
The second major announcement of the event was the iPhone Air model. With a thickness of only 5.6 mm, this device, launched as the thinnest iPhone in Apple's history, combines durability with elegance thanks to its titanium casing. On the display side, it features a 6.5-inch ProMotion panel and Ceramic Shield 2 protection.
HIGH PERFORMANCE, LIGHT DESIGN
The iPhone Air, like the 17 Pro model, operates with the A19 Pro chip. Apple states that this processor offers desktop-level processing power. The device also includes a C1X modem that increases efficiency in wireless connections and an N1 connectivity chip. As a result, 5G connectivity is twice as fast, while energy consumption has been reduced by 30%.
USING FRONT AND BACK CAMERAS SIMULTANEOUSLY
The 48 MP resolution Fusion camera offers shooting flexibility with various focal lengths. Users can switch between different lens simulations from 26 mm to 52 mm. Photos are captured at a default resolution of 24 MP.
With Center Stage support on the front camera, video calls become smarter, while Apple's new "dual capture mode" allows users to record video using both the front and back cameras simultaneously.
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ALL-DAY BATTERY LIFE
Apple announced that the iPhone Air offers "all-day battery life," and with the newly introduced slim MagSafe battery pack, this duration can reach up to 40 hours of video playback capacity. Among the new accessories introduced with the device are transparent cases in frost and shadow colors, lightweight bumper protections, and crossbody carrying straps.
THE FINAL POINT OF DESIGN AND TECHNOLOGY VISION
At this year's event, Apple presented two powerful iPhone models aimed at different expectations. The iPhone 17 Pro stands out with its performance, camera, and professional video recording, while the iPhone Air targets daily users with its elegance and lightness. Both devices clearly showcase the final point of Apple's design and technology vision.
PRICES IN TURKEY HAVE ALSO BEEN ANNOUNCED
On the other hand, the prices for the iPhone 17 Pro, which will be sold for $1099 in the USA, and the iPhone Air, which awaits buyers at a price of $799, have also been announced in Turkey:
- iPhone 17 Pro: 107,999 TL
- iPhone 17 Pro Max: 119,999 TL
- iPhone 17: 77,999 TL
- iPhone Air: 97,999 TL
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