The citizen is troubled! Broccoli sold for 10 lira in the field is 70 lira in the city center.

The citizen is troubled! Broccoli sold for 10 lira in the field is 70 lira in the city center.

01.12.2025 10:35

In the İznik district of Bursa, broccoli sold for 10 lira per kilogram in the field is being sold for 70 lira in central Bursa, 50 kilometers away, for pieces weighing 500-700 grams. The mild weather and the southwesterly winds in recent weeks have ripened the broccoli quickly, leading to an increase in supply and a decrease in the price in the fields.

In İznik, a leading agricultural production area, broccoli production generally varies between 5,000 to 6,000 tons each year.

Despite rising costs, İznik farmers, who sell their products at prices lower than last year, express their grievances while consumers are paying 14 times more for the product sold in the market.

Producers in Çiçekli Neighborhood, who make a living from vegetable production, state that they feel helpless due to the plummeting prices. Çiçekli Neighborhood Muhtar Davut Kocabaş mentioned that he has been both producing and trading as a merchant for 15 years. Emphasizing that farmers are suffering due to the downward movement of prices, Kocabaş pointed out that this year there is an excess of broccoli planting outside of Bursa as well.

The citizen is troubled! Broccoli sold for 10 lira in the field reaches 70 lira in the city center

5 LIRA PRODUCT REACHES 70 LIRA, 14 TIMES HIGHER

Kocabaş stated that the price in the field is sold between 10 to 20 lira per kilogram, saying, "We send broccoli from here to many cities, especially Istanbul. There is no need to go far; in Bursa, 50 kilometers away, it is sold for around 70 lira per piece. Each piece weighs between 500-700 grams. So, a product that comes out of the field for 5 lira multiplies by 14 on the shelf and is sold to the consumer for 70 lira," he said.

Kocabaş emphasized that they have witnessed higher prices in some places, stating, "By the time it reaches the market, the price goes up to 30 lira per kilogram. With transportation and profit margins, it is normal. We also do not understand how it reaches 60-70 lira per piece on the shelf. Measures should be taken against this, and exorbitant profits should be prevented," he said.

The citizen is troubled! Broccoli sold for 10 lira in the field reaches 70 lira in the city center

THE SOUTH WIND INCREASED MARKET SUPPLY

Kocabaş noted that the south wind also played a role in the prices hitting rock bottom, stating, "A product that should be harvested in a month matured in a week. The product developed rapidly, and the farmer was forced to harvest the product in the field. The demand for this product is already clear. When multiple products enter the market at once, prices hit their lowest level, but this did not reflect much on the consumer," he expressed.

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