02.07.2026 11:00
Apple is reportedly preparing a comprehensive product launch for 2027, with at least five new iPhone models and more foldable phones than expected. According to Nikkei Asia, the company aims to leverage its strong supply chain advantage to increase its share of the smartphone market.
Apple, which introduces new iPhone models at launches held every autumn, has revealed striking information about its preparations for 2027.
According to Nikkei Asia's report, the company plans to significantly expand its product lineup in the period covering the second half of this year and the first half of 2027.
AT LEAST 5 NEW MODELS ON THE WAY
According to the report, Apple aims to introduce at least five new iPhone models to users during this period.
The company is also claimed to be preparing to release a larger number of foldable iPhone models than previously expected.
AIMS TO INCREASE MARKET SHARE
It is noted that with this strategy, Apple aims to increase its share in the smartphone market despite the component supply shortages experienced in the industry.
Industry sources state that Apple has a stronger bargaining position compared to its rivals in the supply of chips and other critical components.
This advantage is considered to potentially contribute to the company launching its new products in line with the planned schedule.