29.08.2026 11:41
Togg Board Chairman Fuat Tosyalı announced that the company is working on a new car aimed at reaching a wider user base. Tosyalı said the model, planned to be positioned in the mid-segment, is targeted for release in mid-2027 and its price will be approximately half the level of current Togg models.
Togg Chairman Fuat Tosyalı made striking statements about the company's new model plan in an interview with Bloomberg HT. Tosyalı said they are working on a car that "every citizen can easily afford" and that the vehicle is planned to launch in mid-2027.
Also giving an important clue about the price of the new model, Tosyalı said, "It is a mid-segment vehicle. We will bring it to the market at a more affordable price, half of the current price."
WILL BE APPROXIMATELY HALF THE PRICE OF CURRENT TOGGS
The most striking point in Tosyalı's statement was the "half price" message he gave for the new model. Giving a date for the new model, Tosyalı said, "In mid-2027, we will launch the vehicle that every citizen can comfortably purchase. It will be half the price in the mid-segment."
2026 PRODUCTION TARGET: 60 THOUSAND VEHICLES
Fuat Tosyalı also shared figures regarding Togg's production plans. Stating that the company produced 25 thousand vehicles the previous year and 40 thousand vehicles last year, Tosyalı said their target for 2026 is 60 thousand vehicles. In the next phase, production is planned to be raised to the level of 100 thousand vehicles.
Tosyalı stated that the produced Toggs do not wait in stock and every vehicle goes directly into traffic, emphasizing that the most important indicator for the company is user trust.