13.07.2026 11:10
It has been claimed that Netflix, one of the world's largest digital streaming platforms, is considering adding live thematic channels to the platform and consolidating content from various digital services under a single roof. If the new strategy aimed at keeping users on the platform longer is implemented, it is noted that Netflix may move away from its classic on-demand viewing model and adopt a television-like broadcasting system.
Netflix is reportedly preparing to make significant changes to its classic on-demand streaming model. According to sources speaking to The Wall Street Journal, the company's management is considering adding live broadcast channels to the platform.
Under the planned system, certain types of movies and TV series could be broadcast continuously, similar to traditional television channels. This aims to allow users to watch the live stream directly instead of selecting content.
GOAL IS TO KEEP USERS ON THE PLATFORM LONGER
It was reported that a decline in user interaction has frequently been brought up in internal company meetings.
The primary goal of the new streaming model is stated to be increasing the time viewers spend on the platform. Netflix is expected to thus move beyond being a platform used only when selecting a series or movie, transforming into a more dynamic structure that can be kept open at all hours of the day.
MULTI-PLATFORM MODEL ON THE TABLE
Another option being evaluated by Netflix's management is said to be offering content from different digital platforms through Netflix.
The system is reported to operate similarly to the multi-platform model implemented by Apple and Amazon. Such a step could enable users to access content from various services via the Netflix application.
LIVE SPORTS AND AD-SUPPORTED SUBSCRIPTION STEPS HAVE ARRIVED
Netflix has introduced many innovations that deviate from traditional broadcasting concepts in recent years. The company launched an ad-supported subscription package while also focusing on live sports and entertainment broadcasts.
The broadcasting of WWE events and NFL games on the platform has been interpreted as a sign that Netflix is moving away from being a service that only offers series and movies. The company has also increased subscription fees at various times.
DECLINE IN STOCKS AND VIEWER SHARE
It is reported that Netflix shares have lost more than 40% of their value over the past year, and viewer share has also declined. However, the company is said to have over 325 million subscribers worldwide.
This situation has led to comments that Netflix is preparing for a more comprehensive strategic change to reignite user interest and increase time spent on the platform.
MAY TRANSITION TO A TV-LIKE STRUCTURE
If the plans on the agenda are implemented, Netflix could partially move away from its classic "pick and watch" model and adopt a TV-like broadcasting structure.
The idea of live channels, uninterrupted thematic broadcasts, and aggregating content from different services into a single application could fundamentally change how the platform operates and users' Netflix viewing habits.