19.06.2025 14:50
Fenerbahçe is organizing the jersey promotion launch for the 2025/26 season. Ali Koç stated that the agreement with Adidas is the highest budget deal in Turkish sports history. Koç expressed that all teams will take the field with special designs prepared by Adidas and that this agreement is the most effective reflection of Fenerbahçe's globalization in three different branches.
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Fenerbahçe is organizing a jersey launch event for the 2025/26 season.
"THE HIGHEST BUDGET AGREEMENT"
Ali Koç: "Once again, we are together at the signing ceremony for the collaboration between Fenerbahçe, which represents Turkish sports most powerfully, and Adidas after many years. All our teams will take the field with special designs prepared by Adidas for the first time and will compete against their rivals. Adidas and Fenerbahçe are joining forces for the first time in three different branches. This is the most effective reflection of Fenerbahçe's globalization in three separate branches. We will sign the highest budget agreement in the history of Turkish sports."
"IT WILL MAKE A MARK"
Esin Güral Argat: "All our teams will take the field with Adidas jerseys for 5 years. The same will apply to our youth categories as well. These jerseys will make a mark in the coming years and bring success."
Dave Thomas (President of Adidas Emerging Markets): "Thank you for hosting me in this wonderful city. Turkey is a very important market. It is very important for Adidas. We are very excited. This partnership is a significant step for our brand; we want to inspire the next generations. A sports club like Fenerbahçe has tremendous potential. We will make a significant social impact and make the fans happy. I sincerely wish to work together for many years."
Hakan Atalay (General Manager of Adidas Turkey): "We are together for a meaningful and exciting agreement for Turkish sports. We continue many collaborations with federations, clubs, and athletes in football, which is the flagship of our brand. We are entering a new era with Fenerbahçe, one of Turkey's largest sports clubs. It is also very exciting for me and my team. We celebrate the reunion of two brands that shape Turkey's sports culture."
"IT WILL CONTINUE AS LAST YEAR"
Responding to the question of how the emblem will be used on the jersey, Koç said, "How the emblem will be used on the jersey is not Adidas's decision, but ours. It will continue as it was last year. Our coach had told us since the day he arrived that we would receive an offer we couldn't refuse. What he said has come true."
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