19.10.2026 14:50
World-famous chip brand Pringles announced that, with its special Halloween campaign, it will give one winner a custom-designed urn and a stock of chips that will last more than 200 years. Only people over 18 living in the US can enter the campaign, which was inspired by the placement of some of the ashes of the chemist who developed the brand’s iconic can into a Pringles can.
World-famous chips brand Pringles drew attention with its unusual campaign prepared for Halloween. The brand announced that it will give the winner of the raffle it organized a specially designed burial urn and a stock of chips sufficient for more than 200 years. Behind the interesting campaign, however, was the will of the chemist who designed the brand's iconic can.
THE WINNER GETS A BURIAL URN AND 200 YEARS OF CHIPS
Pringles announced its campaign titled "Once You Drop" within the scope of Halloween. The brand will offer one raffle winner a specially designed burial urn and a stock of chips corresponding to more than two centuries.
It was stated that the prize, which the company defines as "lifetime chips," can also be transferred to the winner's heirs within the framework of the specified legal conditions.
AN INTERESTING WILL EMERGED BEHIND THE CAMPAIGN
The starting point of the campaign is based on the story of chemist Fredric Baur, who played a role in the development of Pringles' world-renowned cylindrical can.
When Baur died in 2008, his family fulfilled his will by placing some of his ashes in a Pringles can.
Based on this story, the brand also designed a special burial urn for Halloween.
THE DESIGN OF THE BURIAL URN ALSO DREW ATTENTION
Inspired by Pringles' cylindrical packaging, the burial urn was produced from precious metal.
The special design features a removable lid and engraving details that can be prepared according to the winner's wishes.
Thus, the brand turned the packaging design it has used for years into an unusual raffle prize this time.
A FUNERAL DIRECTOR TOOK PART IN THE PROMOTION
Mauricio Jenkins, Brand and Content Lead for Mars Snacking North America Salty Snacks, stated that the campaign reflects Pringles' fun and unconventional brand identity.
The campaign's promotional video featured licensed funeral director Dan McDonald, known on social media by the username "@DanTheFuneralMan".
APPLICATIONS WILL END ON OCTOBER 22
Only people aged 18 and over living in the US and Washington, DC can participate in the raffle.
It was announced that applications can be made through Pringles' official website until October 22 at 23:59.
The winner is planned to be informed around October 31, on Halloween.