14.10.2026 14:32
"Clippers" who turn long videos into short and attention-grabbing content on social media have created a new source of income. Eknoor Singh, a 22-year-old living in London, announced that he earned more than 120,000 pounds (approximately 8 million TL) a year from videos he prepared using only a mobile phone. While some campaigns pay up to $3 per thousand views, experts note that the number of people earning high income from this work is limited.
On platforms such as Instagram, TikTok, and YouTube, the rise in popularity of short videos has created a new business model in the digital world.
In the system called "Clipping", content creators select the most attention-grabbing parts of long videos and usually prepare short videos of 30 to 60 seconds.
Brands, music companies, film studios, podcast publishers, and social media influencers work with these people so that their content reaches wider audiences.
According to BBC News, in this job, which especially interests young people aged 16-25, earnings vary depending on the number of views the videos receive.
HE EARNS 10,000 POUNDS A MONTH WITH JUST HIS PHONE
22-year-old Eknoor Singh, who lives in London, says he earns more than 120,000 pounds (approximately 8 million TL) a year by making short videos.
Singh, who says he only needs a mobile phone and a good internet connection to do his job, states that he earns at least 10,000 pounds a month.
The young content creator says he realized the potential of this business last year when he earned $300 by sharing a short video of world-famous singer Dua Lipa on Instagram.
Among the content Singh has prepared is a video showing Sabrina Carpenter's reaction to someone stepping on her dress at the Met Gala event in New York.
PAYMENT OF UP TO $3 PER THOUSAND VIEWS
In the clipping system, content creators are paid according to the performance of the videos they prepare.
In some campaigns, payment of up to $3 per thousand views can be made. This means that a video reaching millions of views can generate thousands of dollars in income.
However, earnings are not fixed. The payment amount varies depending on the conditions of the company being worked with, the number of views of the video, and the campaign budget.
HE WORKS FROM HOME AND MAKES TIME FOR HIS FAMILY
24-year-old Ethan Weems, who lives in the US state of Kansas, is one of the young people who earn income by making short videos.
Weems, who produces short content from YouTube broadcaster Caleb Hammer's personal finance programs, says he earns at least $1,000 a month from this work.
Weems, who states that working from home gives him the opportunity to spend more time with his wife and one-year-old son, says he does not want to work in a traditional office job.
NOT EVERYONE CAN EARN: WARNING FROM EXPERTS
Although the number of people earning high income by making short videos is increasing, experts emphasize that this job does not offer a guarantee of earnings for everyone.
Social media consultant Lia Haberman states that the number of clippers earning high income is quite limited.
According to Haberman, most of those entering the sector earn very little or no income at all.
Broadcasting industry analyst Devin Nash, however, points out that to prepare a successful short video, one must watch hours of content, select attention-grabbing moments, and closely follow social media trends.
GIANT COMPANIES ALSO USE THIS SYSTEM
The number of platforms bringing short video creators together with companies is also increasing.
Platforms such as Clipping Culture, Vyro, Whop, and Kick broker collaborations between content creators and brands.
Evan Stanfield, the 21-year-old founder of Clipping Culture, says their platform has reached more than 340,000 content creators worldwide.
Major brands such as Universal Music Group and HBO Max are also among the company's clients.
Galiano Tiramani, founder of US-based modular home manufacturer Boxabl, states that the short videos prepared for their company have reached a total of approximately one billion views.
HE CAN EVEN EARN MONEY ON VACATION
In the rise of short videos, users' turn toward quickly consumable content plays an important role.
Stanfield, founder of Clipping Culture, argues that this trend is linked to the shortening of people's attention spans.
Singh, who lives in London, says the biggest advantage of his job is being able to work without being tied to any place.
The young content creator says he can earn income by editing videos on his phone even while on vacation.
Thus, making short videos goes beyond being a source of additional income for some young people and turns into a full-time profession. However, experts point out that high-earning examples do not reflect the industry as a whole.