26.01.2026 17:21
Following the decision of the Ministry of Trade to lift the shopping limit for products under 30 Euros purchased from abroad, the Chinese e-commerce platform Shein made a notable decision. Shein has decided to halt its cross-border sales targeting the Turkish market.
After the changes made in the customs legislation in Turkey, a striking development occurred. The Chinese e-commerce giant Shein decided to halt its cross-border sales to Turkey. The brand has temporarily suspended its sales to Turkey.
THE DECISION MADE BY SHEIN IS BASED ON A NEW REGULATION
According to the decision made by the Ministry of Trade, all purchases made from Chinese and other foreign e-commerce sites are subject to tax. The reason for Shein's decision is cited as the ministry's decision, which will come into effect on February 6, 2026.
THE REMOVAL OF THE 30 EURO LIMIT ON FOREIGN PURCHASES HAS DRAWN REACTIONS
According to the regulation, the simplified customs procedure applied to products under 30 Euros for individual purchases made by citizens from abroad will come to an end. From now on, regardless of the amount, citizens will be able to receive customs brokerage services and pay customs duties for purchases made from abroad.
While some executives from the business world and presidents of trade chambers state that the regulation was made to support local producers, the removal of the 30 Euro shopping limit has caused reactions.