27.05.2024 20:05
People who saw the campaign poster hanging on the window of a shop owned by a tradesman from Trabzon turned around and looked again. He put 6 pairs of gloves, which were originally priced at 15 lira per pair, on sale for 100 lira. The shop owner stated that he resorted to this method to increase the decreasing customer potential and attract attention, and mentioned that the sales have increased as a result.
The images of the campaign poster hung on the window of a shop owned by a tradesman from Trabzon were viewed millions of times on social media. The shop owner, who announced that he went to the campaign, stated that he sold 1 pair of gloves for 15 TL and sold 6 pairs of gloves for 100 TL. When those who saw the campaign poster made the calculation, they realized that there was a mistake and tried to explain the situation to the shop owner.
THE CAMPAIGN MADE IT MORE EXPENSIVE
Elyesa Kaya, a 41-year-old tradesman in Trabzon's Çarşıbaşı district, wanted to attract attention in order to increase the decreasing customer potential in recent times. Kara, who went to the campaign in the gloves he offered for sale in his shop, prepared a poster about it. The shop owner, who announced that he went to the campaign, stated that he would sell 6 pairs of gloves for 100 TL, while selling 1 pair of gloves for 15 TL in his shop.
INCREASED CUSTOMERS THANKS TO THE POSTER
Kara, who hung the campaign poster on the shop window, attracted the attention of many citizens. When they saw the campaign and wanted to buy gloves, the citizens realized that there was a mistake when they made the calculation and tried to explain the situation to the shop owner. The poster of the tradesman, whose attention was drawn by the campaign poster he prepared, and whose customer potential increased, reached millions of views on social media.
"EVEN CALLS FROM ABROAD"
Tradesman Elyesa Kaya said that even people from abroad called when they saw the video. Kaya, who has been a tradesman in the district for 21 years, said, "We said everyone is doing normal campaigns, let's make a difference, let it be watched, so one pair of gloves normally costs 15 lira, three pairs cost 100 lira. When we made 6 pairs for 100 lira, everyone paid a lot of attention. They started to do the calculation. There are those who say you wrote it wrong. Then we uploaded it to social media. We saw that millions started to watch it. Our mobile phones didn't stop ringing. Even people from abroad called."
"SALES INCREASED"
Kaya stated that there are people who want to buy famous gloves, "I didn't expect it to be watched this much. We used to upload videos to social media before. It has more than 1.5 million views now. There are constantly people coming and saying that this calculation is wrong. They say that normally 7 pairs should be 105. They say make it 7 pairs at least, but we continue to sell 6 pairs for 100 lira out of stubbornness. Of course, as a joke, we give 7 pairs of gloves to those who come and give us 100 lira. We achieved what we aimed for. We didn't expect this much awareness. Sales increased. They say they want to buy gloves from the famous ones. Now everyone comes with a smile and says they want to buy 6 pairs of gloves for 100 lira," he said.
"OUR GOAL WAS TO TALK AND BE TALKED ABOUT"
Kaya, who said "Our goal was to talk and be talked about", said, "I look at the comments, some say that I made a wrong calculation, some say it's the intelligence of the people from the Black Sea. I respect everyone's comments. Everyone asks me about my math teacher, and I say that I did it as a joke," he said.
"THE PRICE WAS GOING UP INSTEAD OF GOING DOWN"
Neşat Koç, who saw the campaign writing on the shop window and was filmed while making the calculation in the video that reached millions of people, said, "I didn't know about it. They filmed it and posted it. There was a calculation error here. The price was going up instead of going down. I talked about these. They filmed me. When you add them up, 6 pairs of gloves cost 90 lira. It can be seen that there is an extra 10 TL on this paper. We warned our friend. It caught my attention while walking on the street," he said.