27.01.2026 09:11
A significant change of ownership has occurred at the world-renowned sportswear brand Puma. A 29% stake in the brand was purchased by Chinese company Anta Sports for approximately $1.8 billion.
The shareholder structure of global sportswear giant Puma has changed. Chinese Anta Sports, which includes giants like Fila and Salomon, has become the largest stakeholder by purchasing a significant share of Puma.
$1.8 BILLION MOVE
Anta paid €1.5 billion (approximately $1.8 billion) to Artémis for the share transfer. With this acquisition, Anta has become Puma's largest shareholder and increased its power in the global sportswear market.
NEW ERA AT PUMA
This development could reshape Puma's position in the market. The company is entering a new era with such a partnership during a period of value loss and restructuring while competing with rivals like Adidas and Nike.