03.05.2026 11:22
A notable change has occurred in the global smartphone market. Realme will continue its operations under the Oppo umbrella again. With this restructuring, the Realme and OnePlus brands are maintained, while product strategy and management processes will be transferred to Oppo. Although how service and warranty processes in Turkey will be affected is not yet clear, an increase in device similarities is expected due to shared infrastructure.
A significant shift has occurred in the global smartphone market. Realme, which has a large user base in Turkey as well, will begin operating under the Oppo umbrella following the decision.
BRANDS PROTECTED, MANAGEMENT CENTRALIZED
With the structural transformation, Realme and OnePlus brands will maintain their independent identities. However, product strategy, marketing, and planning processes will now be directly managed by Oppo.
UNCERTAINTY FOR USERS IN TURKEY
Due to the extensive user base of Oppo, Realme, and OnePlus in Turkey, it is not yet clear how the new structure will affect service and warranty processes. A statement from the company is awaited on this matter.
COMMON INFRASTRUCTURE, SIMILAR TECHNOLOGIES
In the new era, technical similarities between devices are expected to increase through shared infrastructure. Nonetheless, the brands will continue to position themselves according to their target audiences.
SEGMENTS ARE DIVIDING
OnePlus will maintain its performance-oriented line in the upper segment, while Realme will continue targeting young users with price-performance products. Oppo will sustain its position as the group's main and innovative brand.