22.04.2025 11:23
Sellers and e-commerce platforms that do not fulfill the obligation to have a representative in Turkey while selling from abroad are being monitored. At the forefront of this is Temu, a Chinese platform where the highest volume of e-imports occurs. Temu, which has not met the requirement to establish a representative in Turkey, is facing a sales ban due to the difficulty it creates in finding a contact for product inspections.
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Chinese Temu failed to meet the "requirement to open a representative office in Turkey." This situation makes it difficult to find a contact for the inspection of products related to public health. Sales by TEMU and other platforms that do not provide a contact for consumers will be prohibited.
IT HAS BEEN DETERMINED THAT MANY PLATFORMS HAVE NOT OPENED REPRESENTATIVE OFFICES
According to a report by Cevdet Fırat Aydoğmuş from Türkiye Gazetesi, sellers and e-commerce platforms that sell from abroad to Turkey and do not fulfill the obligation to have a representative are under surveillance. The Ministry of Trade reported that many platforms, especially the Chinese TEMU, which is the platform with the highest e-imports, have not opened representative offices. The Ministry stated that this situation complicates inspections related to public health on critical issues, including carcinogenic products, and is preparing to impose access restrictions on companies that do not open representative offices.
TEMU DID NOT CONSIDER TURKEY'S WARNINGS
The Ministry of Trade's 'Regulation on Market Surveillance and Inspection of Products Offered to the Market via Remote Communication Tools' came into effect on April 1, 2025. The regulation aims to ensure health control of products entering the country through e-imports and to protect consumer rights. Despite the Ministry of Trade officials informing the relevant platforms about the regulation coming into effect, TEMU and similar companies did not make any attempts to open representative offices and did not heed Turkey's warnings. Therefore, while work is being carried out to identify those who do not appoint representatives after April 1, it has been announced that access restrictions will be applied to those who do not comply with the regulation.
200 THOUSAND DECLARATION ALERT
According to the regulation, the seller is required to issue a document for each item ordered from abroad, but it has been observed that this rule is not being followed. Additionally, around 21 million e-commerce shipments from different countries reached Turkey in 2024 and were subject to declaration. Shipments from different senders were also processed in a single package. However, it is stated that the daily average of around 200 thousand declarations, which are subject to declaration, needs to be checked individually under red line criteria, which is not feasible at a level applicable anywhere in the world. Therefore, the Ministry of Trade will apply to the Information Technologies Authority (BTK) to request access restrictions. There will be a 7-day appeal period for the decision in the process involving the relevant institutions.
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