14.04.2026 19:29
The Ministry of Agriculture and Forestry has banned misleading expressions that create an 'ice cream' perception in edible frozen products. The new regulation aims to increase transparency on labels and ensure consumers are correctly informed.
The Ministry of Agriculture and Forestry has taken action against misleading labels. It has banned the use of expressions that create an "ice cream" perception on edible frozen products.
EMPHASIS ON "CLARITY IN NAME, CONFIDENCE IN CHOICE"
The Ministry of Agriculture and Forestry shared the new regulation for frozen products with the public. In a statement from its social media account, the Ministry announced the practice under the title "Clarity in name, confidence in choice," putting an end to expressions that mislead consumers on the labels of edible frozen products.
NO "ICE CREAM" IMPRESSION TO BE CREATED ON FROZEN PRODUCTS
According to the new rule, no expression that creates an "ice cream" impression will be used on frozen products whose content is not ice cream. Thus, it is aimed that consumers correctly identify the products and make informed choices.
OBJECTIVE: TO PROTECT THE CONSUMER AND INCREASE TRANSPARENCY
The Ministry aims to strengthen transparent labeling and accurate information with the regulation. The statement emphasized that the practice was implemented within the scope of reliable food policies and is an important step towards protecting consumer rights.
With the new regulation, products frequently encountered in the market that give the impression of ice cream but have different contents will be defined more clearly.