Here are the world's most valuable brands.

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In Brand Finance's "The World's Most Valuable 500 Brands" study, Apple ranked first again with a brand value of $574.5 billion. The results of the "Global 500 - The World's Most Valuable 500 Brands 2025" study prepared by the international brand valuation firm Brand Finance have been announced.

APPLE MAINTAINS ITS POSITION AT THE TOP

Accordingly, Apple was determined to be the world's most valuable brand with $574.5 billion, just like last year. The company's brand value was $516.6 billion in 2024.

Following Apple were Microsoft with approximately $461.1 billion and Google with $413 billion. Microsoft's brand value was $340.4 billion in 2024, while Google's was $333.4 billion.

TIKTOK, AT THE CENTER OF CONTROVERSIES, RANKS 7TH

In the list, the US company Amazon ranked 4th with approximately $356.4 billion, the US retail company Walmart ranked 5th with $137.2 billion, South Korea's Samsung ranked 6th with $110.6 billion, China's TikTok ranked 7th with $105.8 billion, the US's Facebook ranked 8th with $91.5 billion, the US's NVIDIA ranked 9th with $87.9 billion, and China's State Grid ranked 10th with $85.6 billion. According to the research results, the US was far ahead in the country rankings. US firms made up 190 of the companies in the Global 500 list, while 55 were from China, 36 from Japan, 35 from France, 27 from Germany, and 17 from the UK.

“COUNTRIES ARE BECOMING RICHER WITH THEIR BRANDS, GAINING PROSPERITY AND REPUTATION”

Brand Finance Turkey Director Muhterem İlgüner provided an assessment regarding the world's most valuable brands.

Pointing out that global economic growth has been stagnant according to United Nations data, İlgüner stated, "According to Brand Finance data, the total value of the world's 500 most valuable brands increased by 10% year-on-year and reached $9.5 trillion this year. The total value exceeded the global economic growth rate of 3%."

TURKISH BRANDS DID NOT MAKE IT TO THE LIST

İlgüner noted that despite various forms of support from the government, Turkey's branding is still not at a sufficient level, stating: Countries are becoming richer with their brands, gaining prosperity and reputation. The brand at the very bottom of the ranking table has a value of $4.9 billion, and since there is no brand that has reached this value, Turkish brands did not appear in the ranking this year either. Furthermore, in the last 10 years, the value gap between the most valuable Turkish brand and the brand at the very bottom of the global ranking is widening. In other words, countries are becoming richer with their brands, gaining prosperity and reputation. For example, the Austrian brand Red Bull has a brand value of $9.7 billion, the Danish brand Lego has a value of $11 billion, and Switzerland's watch brand Rolex has reached a value of $18.8 billion. Even more striking is the brand value of $6.4 billion achieved by Vietnam's telecom company Viettel.

“THE PATH FOR TURKISH BRANDS SHOULD BE OPENED”

Emphasizing the need for a national branding movement, İlgüner stated, "The issue should be thoroughly examined with the participation of all parties, including not only the public but also the private sector, and the way should be opened for Turkish brands to gain value on a global scale."

The top 20 of the world's most valuable 500 brands are as follows (in billion dollars):