09.05.2025 11:11
A rare negotiation took place during Bellona's sales auction. It was revealed that the price was raised exactly 570 times during the fiercely competitive auction process.
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One of the established brands in the furniture sector, Bellona, attracted great interest in the sale auction held yesterday by the Savings Deposit Insurance Fund (TMSF). In a process marked by intense competition between two investors, the starting price exceeded one billion lira, reaching the highest bid of 8 billion 1 million TL. The auction concluded in over an hour, reflecting the intensity of the competition with 570 bid increases.
INTENSE BARGAINING
The auction started with a reserve price of 7 billion TL determined by an independent valuation firm. However, the process proved that this value was merely a starting point for investors. According to TMSF's statement, the price was increased exactly 570 times through mutual moves by the two participants. This is interpreted not only as a material contest but also as an indication of confidence in Bellona's brand value and the potential of the sector.
RESULT REPORTED TO THE COMPETITION AUTHORITY
The technical first phase of the auction has been completed. Now, the process will be submitted for approval to the Competition Authority. After obtaining the necessary legal approvals, the sale transaction will be officially completed. This step also reveals the current status of significant industrial and consumer brands in Turkey's restructuring process.
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