20.08.2025 03:10
The Minister of Culture and Tourism, Mehmet Nuri Ersoy, announced good news following a meeting with Spotify. Minister Ersoy stated that the world's largest digital music platform will open an office in Istanbul in 2026. He mentioned that Turkish artists reached 2.8 billion new listeners in 2024 and noted that more than half of the copyright revenues now come from abroad.
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The Minister of Culture and Tourism, Mehmet Nuri Ersoy, announced the details of the meeting he held with Spotify Vice President Gustav Gylenhammar, Turkey Representative Mithat Özbek, and their accompanying delegation through a post on his social media accounts.
Minister Ersoy's post on the local and national social media platform Next Sosyal stated, "In our meeting with Spotify, one of the pioneers of the global music industry, we made decisions for important steps. We will experience concrete progress together in a short time for our country's music ecosystem to receive the support it deserves from Spotify. The opening of the Spotify Turkey office, which has been a significant deficiency, is happening. Spotify will open an office in Istanbul in 2026, deepening collaborations in this area.
We will discuss how to take joint steps with company officials and representatives of the music industry. We expect significant results from the Music Summit we will hold in Istanbul in September. The global success of Turkish artists broke records by reaching 2.8 billion new listeners in 2024. Now, more than half of the copyright revenues come from listeners outside Turkey. This strong collaboration, which will also support young talents and female artists, will give a new momentum to our cultural diplomacy. We will continue to work closely with the Spotify team on steps like this that will introduce Turkey's rich musical heritage and culture to the world."
SPOTIFY IS COMING TO ISTANBUL: OFFICE TO OPEN IN 2026 Spotify, one of the world's largest digital music platforms, will strengthen its presence in Turkey by opening an office in Istanbul in 2026. This will enable closer collaboration with the local music industry and deepen partnerships.
THE OPENING WILL BE HELD BY MINISTER ERSOY Spotify will hold a major Music Summit in Istanbul in September. The opening speech of the summit, which will be attended by industry representatives from around the world and Turkey, will be delivered by Minister of Culture and Tourism Mehmet Nuri Ersoy.
GLOBAL RECORD OF TURKISH ARTISTS: 2.8 BILLION NEW LISTENERS 2024 was a significant turning point in the global rise of Turkish artists. Turkish artists reached 2.8 billion new listeners worldwide. 90% of Turkey's daily music charts consist of local artists.
HALF OF THE REVENUES NOW COME FROM ABROAD According to Spotify data, Turkish artists have started to earn more than half of their copyright revenues from listeners outside Turkey. This development indicates that Turkish music is gaining strength in the global market.
GLOBAL SUPPORT FOR NEW TALENTS AND FEMALE ARTISTS Spotify will support young talents and female artists with its RADAR and EQUAL programs to bring Turkish artists to the global stage. These programs will also give a new momentum to Turkey's music diplomacy.
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