09.05.2026 09:31
With the new regulation prepared by the Ministry of Trade, the price limit for 12-installment applications on smartphones is expected to be raised from 20,000 TL to the 30,000-35,000 TL range.
A new development has occurred in the installment regulation affecting millions of users who want to buy smartphones. Under the regulation being worked on by the Ministry of Trade, the current 12-installment practice, which is limited to 20,000 TL, is expected to also cover phones in the 30,000-35,000 TL range.
INSTALLMENT LIMIT FOR PHONES IS RISING
Under the current practice, mobile phones priced below 20,000 TL can be paid in up to 12 installments. For models above this amount, the number of installments is limited to 3.
It has been learned that the Ministry of Trade has prepared a new regulation following the demands long raised by industry representatives. With the regulation in the preparation phase, it is planned to increase the price limit for phones eligible for 12 installments to 30,000 TL or even 35,000 TL.
The new regulation is expected to be announced at the end of May or in June.
COST INCREASE AFFECTED SALES
Problems in the global supply chain and rising memory costs have significantly increased smartphone prices recently. Price increases, especially in entry-level and mid-range models, have left both consumers and the industry in a difficult situation.
The increasing demand for new models with the spread of 5G technology has also boosted market activity. However, due to high prices, manufacturers and GSM operators have not been able to achieve the expected momentum in sales.
INDUSTRY DEMAND WAS MET
Industry representatives, who have long been making efforts to increase the installment limit, stated in meetings with the Ministry of Trade that the current limit is insufficient.
In the meetings, it was suggested that devices priced between 30,000 TL and 35,000 TL should also be included in the 12-installment scope, especially to make mid-range phones more accessible.
MOVEMENT EXPECTED IN SALES
Experts state that raising the installment limit will create significant movement, especially in mid-range smartphone sales. It is stated that the regulation could provide a 15% to 20% increase in sales in the second half of the year.
The new step is also expected to contribute to the digital transformation process and bring vitality to the shrinking technology retail market.